 By S Panda, Sep 09, 2025 These days, people are not coming to media outlets as much as they used to in the earlier days. This is because they are able to get a fluid summary from ChatGPT, Google Gemini and Perplexity, combining facts, headlines and quotes. There is no doubt that artificial intelligence is quickly becoming the fresh front page of the internet. For journalism and digital publishing to remain relevant in this age, it is important for them to learn about Generative Engine Optimization (GEO). GEO becoming a bigger thing in journalism and digital publishing GEO is the process of ensuring your reporting is searchable, accurately represented and quoted by tools supported by artificial intelligence. Just like search engines rank your content on SERPs, generative models decide on different categories. Generative Engine Optimization (GEO) is becoming a bigger thing these days for media outlets because:
– source integrity is at risk GEO pulls data from structured and clear articles, citation-rich outlets, existing artificial intelligence-cited datasets and more. You need to use structure and artificial intelligence-friendly content in order to remain at the top of the game. GEO is journalism and digital publishing: Let us understand
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